Bradley, S. (2016). Understanding transformation: The experience of attendees following an Anthony Robbins Unleash the Power Within seminar [Unpublished Master’s thesis]. Alef Trust & Middlesex University.

This study is an interpretative phenomenological analysis of eight participants who attended an Anthony Robbins Unleash the Power Within seminar and explores their experiences of transformation. Themes in the participants’ accounts, such as a changed sense of self and developing new skills, were identified and examined using the concepts of conversion, peak experiences, flow and quantum change. The research concludes that these experiences produced significant, valued and enduring changes, and suggests that UPW should be considered a significant transpersonal event. Further research is proposed, especially around the underlying phenomena common to these kinds of experiences, in order to understand their place in the field of personality and behaviour change.