Digital Content Manager
In his role as Digital Content Manager, Johnny is responsible for managing the technical infrastructure projects and developing the voice for all aspects of Alef Trust’s online web and social-media presence. In addition to managing the technical aspects of our online presence, Johnny also assists with writing or editing online content, creating promotional material & mailing lists, developing programme & course announcements as well as creating multimedia content and knowledge-based articles. Johnny’s additional role is to utilize suitable SEO techniques, monitor and optimize web site performance, develop adword campaigns and implement analytics as well as social-media marketing strategies to promote the programmes and courses offered through Alef Trust.
Johnny is also a Master’s student in our Consciousness, Spirituality and Transpersonal Psychology programme and is currently entering his third year where he will be completing his dissertation. Johnny’s interests are in the areas of mindfulness, meditation, spiritual awakening, transpersonal practices and the intersection of technology and well-being. Specifically the potential for technologies like social-media to be used for personal/community development and individual well-being. Along with a Post Graduate Certificate in Transpersonal Studies from Sofia University and a Bachelor’s Degree in Neuropsychology and Applied Statistics from Simon Fraser University, Johnny has also completed a Mindful Habit Coach certification program and numerous technology and business certifications or experience in database development, technical writing, Linux and open-source software. Following the completion of his dissertation, Johnny plans to continue seeking new adventures, challenges and opportunities for personal and spiritual growth while leveraging his background in psychology, research, technology, business and project management towards the growth of global, community and individual well-being.